Now that you understand what a blog is, I think its time I introduce you to its engine, a turbocharged 12-cylinder 750 horsepower (but purrs like a pussycat) file format called, RSS. If the name is not menacing enough, well, it was not meant to be.  RSS Logo

Why would you be interested in getting to know RSS a little more intimately? After all, most of us rarely lift the bonnets of our Fords, Toyotas, BMWs, Hondas to understand how and why engines power our car the way they do. There’s just not enough time in a day and moreover, we just don’t want to get our hands dirty.

Well, RSS is a little more different than a car engine. Let me correct that; it’s a lot more different. If you’re planning to start a blog, paying attention to RSS will guide you towards increasing your reader base and potentially turn you into something of a cult figure in the eyes of your readers. Vice-versa, it will help you keep track of blogs you find interesting – without having to fire up each blog individually. This means, you don’t even have to visit the blog you plan to read at all.

How is this possible? By using something called an RSS feed reader, sometimes known more menacingly as ‘the aggregator’. But however its called, its job function is exactly the same.

If you’re a news junkie, then RSS is like a Godsend. With fresh news dripping into your RSS feed reader faster than the time it takes to decipher a Rumsfeld’s press statement – you’ll be taking your news addiction to a whole new level.

Take the time to read this short primer on RSS. If you’re pressed for time, then just watch this video. It will take about 4 minutes, but contains enough information to instill in you the confidence to take on RSS once and for all.

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